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N+1 User study is an innovative exploration, which focused on sport-related activities.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of company.
This project provided the design concepts and tools for exploring innovative products in the sport-related market.
Innovative user research focuses on understanding the landscape of targeted activities, including the goals, the plans, and the usages of their current tools. Based on the pieces of information, we worked with marketing specialists and industrial designers to come out with the design concepts of each user segment.
Compal Inc., co-working with 3 user researchers
In this project, we focused on the diversity of sports activity and recruited various types of users, from professional athletes to self trainers. To reveal the details of the goals, we conducted a 4 stage approach, which includes the screening questionary, the user diary, the interview, and the field observation.
Screening questionary: provide general information of the user, including the frequency, the activity type, and current tools.
User diary: provide the usage of their current tools and details about the sports activity.
Interview: a deeper understanding of the usage and needs based on the information we gathered from the questionary and the user diary.
Field observation: focus on the process and their interaction with the environment and other users.
This research generates 4 market segmentation and design tools include persona, idea cards, and workshop framework. And these design tools can provide various perspectives and insights among the real scenario.
